As part of the partnership, Vietnamese consumers will now be able to access Grab’s on-demand food delivery service GrabFood from the homepages of Lazada’s app and website starting November 11. In turn, Grab users in the country will also be able to access Lazada’s platform through links embedded in its campaign banners.
“This year, Lazada Vietnam will also be rolling out a series of thematic sales campaigns between the [11.11 and 12.12] mega festivals, so consumers can maximize the benefits this collaboration brings,” said Lazada Vietnam CEO James Dong. “These benefits include instant delivery of orders on Lazada by GrabExpress and cross-platform loyalty and promotional programs.”
Other integrations include cross-platform vouchers and GrabFood’s food review content livestreaming on Lazada’s app, according to a statement. Additionally, the two companies plan to jointly create marketing campaigns relevant to and personalized for their respective customers.
“Apart from the challenges, Covid-19 has also spurred the adoption of digital services in Vietnam and encouraged digital-first consumer behavior,” shared Grab Vietnam managing director Nguyen Thai Hai Van.
According to the latest e-Conomy SEA report by Google, Temasek, and Bain & Company, Vietnam saw the largest rise in new digital consumers in 2020, with the country’s internet economy logging a 16% growth from last year.
The tie-up also comes less than a month after Grab and Marriott International announced a partnership that would integrate accommodations and experiences from the luxury hotels giant into Grab’s platform in Southeast Asia.